What is included
A focused and useful campaign scope.
- Author platform audit
- Website and landing page recommendations
- Mailing list structure and signup journey
- Reader welcome sequence planning
- Newsletter themes and campaign calendar
Build a reader relationship you own
Author platform and email marketing
A sustainable author presence supported by a clear website journey, a useful mailing list and thoughtful reader communication.
Request a marketing proposal
Who it is for
Authors who want to build direct reader relationships without depending entirely on retailer or social media algorithms.
How it works
From marketing brief to active campaign.
- 01
Define the author identity and reader promise
- 02
Review the current website and mailing list
- 03
Design the signup and welcome journey
- 04
Plan sustainable ongoing communication
Questions before you begin
Author platform and email marketing FAQs
Do I need an author website?
A focused website gives readers a reliable place to learn about the author, join the mailing list and find purchase links.
What is a reader magnet?
It is a useful or enjoyable resource offered to readers who choose to join the mailing list.
Will you write the emails?
Email copy can be included in the scope, or we can provide a strategy and prompts for the author to write.
How often should I send a newsletter?
The best schedule is one the author can sustain while consistently offering value to readers.
Do I own my mailing list?
The recommended setup prioritises an account and audience data controlled by the author.
Request a proposal
Tell us about your book and readers.
Share the publication stage, intended audience and current marketing priorities. We will respond with the most useful scope for your goals.
Prefer to speak with us? Call +353 1 575 4749.
Your information is used only to respond to this enquiry. Optional files are submitted securely with your enquiry.